Words, Keywords, Adwords

To start, I must acknowledge that "Adwords" is actually a Google program, although the term may be developing a generic reference. But, the bottom line is that when writing to market your business, your selection of words is very important - for at least two reasons.

First - consider your target reader and psychology. What words are going to get attention? How about easily and quickly? Of course "free" is very attractive, but it may be overused and actually prohibited in headlines on some sites. Asking a question is a good way to get attention, and then your response can be something like "yes, I did/was, too - but then I found . . ." Again, you're offering something to fulfill a need your reader has. Give them a "how to" satisfy or relieve or win that they'll appreciate.

But - beyond the psychology of getting attention from readers, how about the system of getting attention to your writing from searches on the web? The Adwords program involves costs to get your posts to pop up high on the search results pages, but even if you're not investing in that "pay per click" type of marketing, you want to have relevant words in your post. If you're marketing a home business or training program or weight loss system you want to have those words and associated words in your headline and copy for the search engines and "spiders" to hit on. And the thing about search engine optimization now is that people are searching with not just a single word or two, but with "long tails" or phrases that qualify their search.

For example, an entrepreneur looking to work from home may qualify her search with such as: "how to make money from home" or "best home based business" or "work from home online business". Because there are so many possible combinations that are relevant, but approach the same target from different directions, you will want to "split test" different keywords and phrases in different ads running simultaneously to see what gets the better response. Here's a curious example - "make money online" looks to get five times as many hits as "make money at home".

Fortunately, there are tools available to get you started and give you guidance. One you can use for free is: freekeywords.wordtracker.com. In any case - keep searching, reading and writing, and - may both spiders and people find you!