No List of Family & Friends

I just started talking last time about the similarities and differences between the old MLM and modern internet marketing styles, and how the age-old principles of positive thinking and visualization still are taught (and of course are applicable). Then, after going through pages of email solicitations and lotso tweets on Twitter it came to me - there were and are folks who just want a bunch of customers, and there were and are folks who want to build a business enriched by many real and valuable relationships.

The old MLM marketing strategy had a big foundation in one's list of friends, family, co-workers, neighbors, etc. etc. as supposed prospects for a home business. And MLM marketers drove millions of people crazy, and away from them, by trying to sell an opportunity to people who weren't looking to buy one!

Sure, lots of on-line businesses today still suggest shooting an email to everyone in your address book to promote whatever opportunity, but those who work on building real businesses head in a different direction - a focused direction. And interestingly - marketing to people they don't know at all - who may be across the world! But - they are people who are looking . . .

Man, it's gonna be a while before I get to any of the fine points of Google, but you know (and must be mindful) that people use the net to look for things, and modern internet marketing is about getting yourself found by the lookers!

Here's where the difference between out-and-out selling and attracting customers comes in. It's like the difference between being a hunter and a fisher . . . think about that.

And then notice the difference between what looks like a glitzy quick-buck deal (scam) and what has a real feel of truth and value. You know when you're dealing with genuine and honest people in a genuine and honest business. "The Greatest Salesman in the World" by Og Mandino holds many nuggets of positive philosophy and attitude including this: "today I will multiply my value a hundredfold". That's bound to help your business, and in my next one I'll get more into the subject of content. But, on that note, I can't help but give some props to the most valuable and "attractive" guy I know on the web - Mike Dillard. If you're not already following him, you better check here: http://vur.me/Sundance03/7day

Until next time - don't forget all the greatness you have within!
Best regards,
J.J.