Key words and AdWords

I have to acknowledge, right up front, that when it comes to talking about using keywords to target traffic, and doing that specifically with Google AdWords, I’m no Perry Marshall. (look him up for free training if you haven’t already - http://m171.infusionsoft.com/go/default/jjfraser ) However, I can say that this marketing strategy has proven to be the most effective in generating not only quantity, but quality leads for my primary business. (and Google didn’t pay me to say that)
The real point, and value in using AdWords with specifically selected keywords in your ads is that you are targeting your marketing efforts. Not only do you get to select particular geographic locations and languages for your ads, but you then can develop groups of ads which employ particular keywords to target different markets by products, interests or activities. You think first in terms of “campaigns” and then adgroups of keywords.
Obviously, you’ll have some things in mind when you consider your product or service and the people who may be searching for it. For example – sound system / home sound system / home surround sound system / multi-channel home sound system, etc. Or – home business / work from home / online home business / make money from home. So – you’ve got a few ideas – how do you focus? Fortunately, in the interest of developing successful searches and satisfied customers, Google provides a getting started guide, keywords finding and ranking tools, and more help to assist you in navigating a very deep and complex system which uses algorithms to rank content as it searches millions of pages of content on the internet.
But – it’s not free, and another consideration that you analyze in choosing the words you want searched for is how much they “Cost Per Click”. Just having your ad come up brings you nothing, and costs you nothing; but – if it attracts a click, you pay. And – then you want the individual you attracted to be well matched to your opportunity, and you want your landing page to snag them to take more action. (another topic in itself)
When you’re picking the words for your limited 3-line ad, you’ll want to not only consider the searched keywords, but the relevance of your words and the url you ultimately direct people to. Google will remind you (or hold your ad) if the address in your ad isn’t consistent with the actual site folks are directed to. This is not only important to focus your marketing by limiting your ad showings to target placements, but Google uses relevance as a factor in ranking how ads come up. More internal consistency and relevance in your copy and web site can help get your ad on the first page, rather than down where no one goes.
Finally – a particularly important aspect of this medium is that, because you’ll be paying for clicks, whether they turn into customers or not, this is not a “set it and forget it” type of advertising. Even though you do get to set a maximum budget for daily charges, you will need to monitor your ad campaigns daily to see where you get clicks, and whether those clicks continue on to bring money back to you as customers, subscribers or members.
Still, in the end, as you really want contact with people who are actively searching for what you’ve got, using a system that connects with targeted “lookers” can be highly effective and profitable, especially when you’ve got millions of potential viewers. If you’re serious about studying up and developing an AdWords campaign, you can get “The Definitive Guide to Google AdWords” here:http://perrymarshall.com/cmd.php?pg=jjfraser