Tuesday, August 25, 2009

Two Key Elements to Your Success

OK - there are many elements required for any business to be successful - like good products and service and marketing, etc. But how about what you have to provide personally to assure that the business "goes"? First - belief. You must honestly believe in what you are offering and doing. Then, this will support the second element - work.
Have you ever encountered a sales person who let you know (intuitively, if not expressly) that they were just trying to move some product because it was their job? They could tell you about price and some features, but you never got the sense that they had personal experience with the offer or otherwise knew enough about it to have faith in it, to believe that it was great and that it came with their personal recommendation? They didn't inspire you to buy, did they?
And how about the person who complains that they're not having much or any success with their marketing or team building efforts, but just reports that their product or service is "pretty good, I guess"? Have you noticed a correlation between the attitude and the results? Belief is vital to both your inspiration to perform and your ability to inspire others to act. If you don't feel it, you can't show it, and others will sense all that and - they won't follow your lead. In the age of internet marketing by personal branding, attraction marketing and social media, you'd better be genuine!
Of course, if you don't believe that you've got something great to share or that you're working for a good cause, it'll be hard to give the effort necessary to get your message out there, to get things done. Belief is necessary to support work effort at 100%, but even a fireball of belief won't get you results without the work.
This is where you must perform a transfer of energy - from your head/heart to your hands/mouth. Most of the great internet marketers I know don't put together web pages and sales letters and adword campaigns and videos just because they love typing or research and analytics. (OK some love talking.) But - they understand the law of cause and effect - output effects like good production require the input of work by writing, talking and posting.
So - have you got something you can believe in - your system, your product, your mentor, your team? I hope it merits your putting in effort to do something with it - to promote it, nurture it, grow it. Because then, there's the happy completion of the circle - your work will produce positive results, and what? More belief . . . and . . .

1 comment:

  1. Great post. I totally agree about sales. I refuse to sell a product that I don't know anything about or don't have personal experience with. It just doesn't make sense and I can't be dishonest like that. I really liked what you had to say and will definately check back again!

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