More on Attitude and Action

I've been, of course, spending time with mentors, books and fellow marketers, and I just have to go on a bit on this same subject. When you look at people who are really on top in marketing there's something to note - they're not blatantly trying to pitch you something for their benefit. What's their attitude? They are offering to SERVE YOU.

It makes sense, doesn't it - that what you may spend money on has got to be of benefit to you? And are you mindful of how you tend to turn away from someone who is obviously trying to sell? I see this a lot on Twitter (I'm there as JJFraser) and you can bet I respond to those who offer HELP as opposed to those who are obviously touting their opportunity or the latest system.

In a nutshell - to be successful, one has to offer VALUE that is going to lift others up, for example with inspiration or knowledge, and then rest assured that your rewards will follow. Whether you're dealing with your own personal team or with the marketing community in general, the focus should be on others, not on yourself. As Victor Frankl (Man's Search for Meaning) said: "Success, like happiness, cannot be pursued. It must ensue. And it only does so as the unintended side effect of one's personal dedication to a cause greater than oneself."

So - you take the attitude of abundance, and of being a servant giving value to others, and put that into actions like teaching and sharing the knowledge gained from your experience and those who have preceded you. You know about duplication. There's wisdom in doing what's already proven to be effective. And you act, again and again, on different forums and through different media to share.

In the arena of social networking (and the marketing going on there) the old adages prove true - business is built upon relationships, and people buy from people they like. Be your best true you and give something away. It'll be worth your while.
Have a happy and successful day!