Post a Press Release!

If you're excited about your internet business, as I am, make a point of announcing it! Sure, you're posting ads and sending emails, but have you done a press release?  I'm not talking about newspapers or the AP, but there are a number of sites which do this on the web, and you'll have choices ranging from free to $100+ depending upon the distribution service you want.

When would you post a press release? When you have an announcement that is "newsworthy" and is more than just a marketing ad, because the publishers will review your post and won't want it to just be a commercial. Your occasion could be the launch of your business or a new product line, or perhaps a benchmark you've reached or award you've received.

 Then, when you're drafting your release try to think in terms of a news story with facts and with quotes. What happened with or to whom? What comments did that elicit? What might this mean to someone - be it you or someone else?

I can give you an example of a post I recently did which survived the editorial scrutiny at PRWeb.com before they put it up.  This publisher does charge for their service, but their distribution and links are greater than a free publisher such as Free-Press-Release.com.

Also, I found it interesting that PRWeb automatically activated the link I noted in my release.  Check it out here:  http://www.prweb.com/releases/2009/05/prweb2391584.htm

Other places to look into include: prleap.com, clickpress.com and express-press-release.com.  Note that you can post essentially the same release to the different sites, but if you want to go back with the same publisher, you've got to have something different.

For a look at my same release on FPR, see:  http://www.free-press-release.com/news/200905/1242100346.html

Anyway - if you've got something to talk about - shout it to the web community!